It's a campaign that's long overdue and damn am I jealous of the minds who developed it (psst...brilliant minds....call me. I need your help in my day job).
At the same time, each time I watch this, I replace the T-shirts with the ones you and I know too well:
Premature Ovarian Failure...
PCOS...
Clotting Disorder...
Endometriosis...
Male Factor...
Unexplained infertility...
The stigmas, the silent suffering, the numbers (one in six. one in eight) are eerily parallel. Every time I see this ad it moves me.
Now, if you're already teary, why not just watch THIS video, which DOES directly relate. No parallels here. Just raw truth. Hannah Wept. Sarah Laughed, you did an amazing job:
What IF? A Portrait of Infertility from Keiko Zoll on Vimeo.